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The artificial grass solution when water conservation and being environmentally and eco-friendly are as important as having more green lawn to enjoy year-round.

Beyond the Back Yard, Artificial Grass Answers Very Interesting Design Challenges

April 21, 2014

The most obvious uses of artificial grass are becoming clear: conserving water, reducing the use of fertilizers and pesticides, eliminating yard work, and having a natural-feeling green lawn for year-round use in backyards, front yards, play areas, kennels, and general commercial landscaping.

But inventive customers of NewGrass® synthetic grass and other artificial turfs have discovered myriad novel uses for this natural-looking landscaping alternative. Examples range from architecture to interior design to very practical urban uses.

Synthetic lawn has been used as an inspired covering for all kinds of patios, indoor and outdoor walls, outdoor signage, even on ceilings (one Los Angeles restaurant hung fake-grass panels from its ceiling to cover the industrial duct work; another used artificial grass as the background for its external signage).

As part of creating a casual atmosphere and meeting LEED standards, Skype’s corporate headquarters in Palo Alto, Calif., features several small park-like settings indoors, compete with synthetic lawn, wood lawn chairs, and benches.

In Amsterdam, the interior design of Google’s offices was inspired by the area’s cultural history and visual landscape. The design includes small 1960s motor vans that serve as meeting rooms, in faux-roadside settings complete with artificial grass, lawn chairs, and fake grills.

“This is a great example of why NewGrass® and similar quality artificial grasses make great sense for designing in small, indoor spaces, either permanently or on a temporary basis,” said Gregory Goehner, president of NewGrass. “It can be installed nearly anywhere, and because it doesn’t require dirt or watering like turf grass does, it’s very lightweight and incredibly clean.”

Also internationally, NewGrass® has been used as part of PARK(ing) Day, an annual worldwide event in which artists, designers and neighbors transform metered parking spots into temporary public parks.

“It’s very gratifying to see the temporary use of NewGrass® projects like in PARKING(ing) Day that create new forms of small, almost micro-size, public spaces in urban areas,” Goehner said.

In bustling New York City, meanwhile, synthetic grass provides the floor covering for Soaked, a skyscraper-topping, outdoor bar atop the Mondrian SoHo hotel. Elsewhere in Gotham, NewGrass® has been the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood of Manhattan, north of Little Italy and Chinatown, and has landscaped balcony terraces of the ultra-modern Trump Place.

In Atlanta, the producers of the TV show Movie and a Makeover replicated a backyard patio complete with lawn on an Atlanta rooftop using NewGrass®.

“We’re very proud and always excited to learn how designers, urban planners, homeowners and others of our customers find ways to use NewGrass® to solve design and environmental challenges to make life a little more interesting and certainly a lot more livable,” Goehner said.

Steps to Water Conservation Are Right Under Your Feet

February 17, 2014

When President Barack Obama pledged on Valentine’s Day to speed federal assistance to California to help it recover from a crippling drought, he was talking about aid for the state’s farmers and livestock producers. Barely a month earlier, Gov. Jerry Brown urged all Californians to reduce water consumption by 20 percent.

Whether you’re a farmer in California’s Central Valley or a commuter in Los Angeles, San Diego or any other community served by the Metropolitan Water District of Southern California — in fact, regardless of where you live anywhere in the United States — NewGrass® and similar, high-quality synthetic lawns offer a simple approach to water conservation.

The E.P.A. estimates the average U.S. household devotes a third of its water consumption to outdoor watering. NewGrass® artificial grass requires no watering. And because NewGrass® synthetic lawn eliminates the need for lawn pesticides and fertilizers, it also helps protects ground water and storm drainage systems.

Even if you’re a homeowner considering xeriscape landscaping, NewGrass® gives you the option of including lush, green lawn as part of your eco-friendly, super-water-wise ground design.

“NewGrass® gives any traditional or xeriscape design another dimension of texture, beauty and healthy green color all year round, and in any climate,” said company president Gregory Goehner.

California is not alone in facing persistent drought conditions — which means Californians are not alone in being able to benefit from water-wise, eco-friendly landscaping alternatives like NewGrass®.

According to the National Weather Service Climate Prediction Center, drought is expected to worsen or be at least persistent into the spring across the Pacific Northwest, interior West and Southwest, northwest Iowa, southern Minnesota and Wisconsin.

“The ongoing drought conditions in California and elsewhere in the country only reinforce the need for families and commercial property owners to reconsider the best use of the precious commodity that water is,” Goehner said.

“The drought also makes people think harder about the money they spend on traditional turf landscaping that needs to be constantly watered in season, as well as reseeded, fertilized and weeded — and isn’t even usable during times of harsh or wet weather.”




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