From LoDo to Castle Rock, NewGrass a Hit on the Colorado Front Range
June 5, 2009
Fueled by continually rising water rates, water-use restrictions and concerns about drought, homeowners and businesses up and down Colorado’s Front Range are turning to NewGrass artificial grass for naturally appealing, water-wise lawn landscaping.
“Year after year people pour money and time into their lawns, and every year our water rates go up, and we get water restrictions, and then we have a dry year, and all of that money and all of that time they’ve invested in that lawn is gone, wasted,” said Bart Stoneback, owner of Mile High Synthetic Turf, Colorado’s authorized NewGrass distributor.
Water rates in metropolitan Denver have increased an average of 40 percent a year the past three years, Stoneback said. In Denver, water restrictions meanwhile prohibit lawn watering between 10 a.m. and 6 p.m. and limit watering during other times to three days a week.
The newly redesigned and refocused Mile High Marketplace, formerly Mile High Flea Market, in Henderson, has opted for 5,000 square feet of NewGrass Premium Rye in its new farmer’s market.
NewGrass will also be the playing surface for the bocce ball courts the Marketplace is installing for its upcoming Italian Festival, and the facility plans to install up to 10,000 square feet of NewGrass as landscaping around its special events area, Stoneback said.
At least a dozen backyards from Erie to Boulder to Castle Rock now enjoy NewGrass artificial turf. So does a balcony deck outside an apartment on Blake Street in “LoDo,” the historic and rejuvenated Lower Downtown neighborhood.
“People are just tired of trying to keep their turf grass alive here in Colorado,” Stoneback said.
NewGrass is also increasingly being installed for dog runs along the Front Range, Stoneback said. They average between 300 and 500 square feet.
“People go with synthetic grass for their dogs because it eliminated all of the problems that go with having a place for your dogs to live or play,” Stoneback said. “Sure, you need to wash down NewGrass to avoid odors. But dog droppings are easily scooped up and urine and drain right through. You don’t have dead grass or yellow spots from the urine. You don’t have mud holes or dirt tracked into your house. And it will last for years.”
No CommentsNewGrass Network Now in 10 States Coast to Coast
May 14, 2009
NewGrass artificial grass continues to expand its network of trained, authorized representatives, acting on its mission to be the artificial grass of choice in the United States when being water-wise and eco-friendly are as important as having more green lawn to enjoy, regardless of climate or geography.
Experienced turf landscapers as well as veteran synthetic grass installation companies have joined the NewGrass team in 10 states reaching from California to South Carolina to New York.
Their situations may vary, but two reasons new partners continually cite for joining NewGrass are the way NewGrass supports its distributors and the company’s dedication to becoming a premier brand in the artificial turf industry, and no simply be another discount-priced retailer.
“The team at NewGrass has provided web site design and great marketing materials, including an entire trade show display on short notice, so that’s one big way they’ve supported me,” said Bart Stoneback, owner of Mile High Synthetic Turf, in Colorado, a veteran in the fake grass business and now an authorized NewGrass distributor. “But they also are incredibly committed to always having products in stock and delivered on time, and that’s huge in this business.”
“I knew when I chose to sell NewGrass that it wasn’t the least expensive grass on the market,” said Larry Reno, district manager for NewGrass Landscape & Design, in California. “But they are a top act in this game. They’re in it for the long haul and are determined to bring value to the name through customer service and quality products. That’s worth plenty.”
Stoneback, Reno and other NewGrass representatives were first drawn to NewGrass through its strong and robust Internet presence and a marketing prowess that has garnered the company national television and newspaper attention. As a result, NewGrass synthetic grass is today represented by an efficient, committed and growing distribution network of landscapers and lawn-service professionals in the following states:
• Arizona (four authorized representatives)
• California (five authorized representatives)
• Colorado
• Florida
• New York (two authorized representatives)
• North Carolina
• New Mexico
• South Carolina (two authorized representatives)
• Texas (three authorized representatives)
• Washington
