Archive for September, 2006

Thoroughly Sanitized Lawn Just One Benefit of NewGrass for Pet Resort Owner

Wednesday, September 27th, 2006

NewGrass on a playgroundPHOENIX, Ariz. – Thanks to NewGrass™, one upscale pet resort can keep its sprawling expanse of outdoor lawn sanitized without worrying about killing it.

“We use hospital-grade disinfectant, and we use a lot of it now that we have NewGrass™,” said Melissa Lidberg, an owner of Boulder Falls Pet Resort in west Phoenix. “The disinfectant has no effect on the new lawn at all,”

Before it installed NewGrass™ earlier this year, Boulder Falls tried to maintain natural turf grass on its 4,000-square-foot play area. It was a losing battle.

“First of all, with 70 to 80 dogs running on it three times a day – and up to 90 dogs during the holidays – there was just no way we could keep it to more than a bunch of dirt with a little grass,” Lidberg said.

Worse, when she and her staff would apply disinfectant to the area, it would either just soak deep into the dry dirt or damage what little lawn was able to grow and withstand the punishment of her canine guests.

“With our synthetic grass, it’s much more effective,” Lidberg said of the disinfectant. “And we’ve seen no effects of it on the grass at all.”

That’s just one bonus of NewGrass™ for Boulder Falls, Lidberg said.

Because NewGrass™ is now installed where there was once mostly dirt and some scruffy grass, much less standing water accumulated during the rainy season in a depressed area of the yard that lies up against the main building, Lidberg said.

That’s a good thing, because the standing water bred bacteria on the rocks used as rip-rap at the foot of the building.

The resort has also next to no mud and dirt being tracked inside since it installed NewGrass™, which means less time and money spent keeping the walkways and inside areas clean.

“Where the synthetic grass is now, in the rainy season we just had mud,” Lidberg said. “You take 4,000 square feet of dirt, and put a lot of rain on it, and you get a lot of mud.”

The other added benefit of NewGrass™ is that Boulder Falls is even more proud of showing itself off to visitors and potential customers than ever before.

“People see a bright green patch of play area for their dogs, and that’s a lot more attractive than a big dirt bowl out there,” Lidberg said. “We saw the benefits of the synthetic grass immediately.”


Synthetic Grass Studied as Conservation Alternative

Wednesday, September 6th, 2006

TEMPE, Ariz. – Synthetic grasses such as NewGrass™ are a valid alternative in promoting water conservation, according to preliminary results from a long-term research project.

The conclusion is significant because for years, artificial lawns have been ignored as a serious water conservation measure.

“I think it’s probably a good niche product for a lot of people,” said Marc Campbell, a water planning analyst with the Salt River Project (SRP) in Tempe, Ariz., and director of the research project.

After more than 1½ years of observing, testing and evaluating several plots of artificial grass similar to NewGrass™, the SRP – the country’s third-largest public utility company – says it can give synthetic grass the thumbs up as a genuine water conservation alternative.

The SRP put synthetic grass side-by-side with natural local grasses and xeriscaping as part of its ongoing efforts to give consumers new and better information about water conservation alternatives, including products like NewGrass™.

“We did consumer focus groups, asking people about water conservation supplies, landscaping, conservation measures and possible new programs,” Campbell said. “We asked them what they’d like to know about grass options and about landscaping alternatives.”

“We learned that despite our efforts to push xeriscaping, there were a majority of people that just wanted to have a natural grass landscape,” Campbell said.
That’s a big concern in an area where a draught is ongoing and, according to Campbell, an estimated 60 percent of all residential water use is for outdoor landscaping and swimming pools.

SRP wanted to study synthetic grass as a conservation measure because it is gaining acceptance as a landscaping alternative in general, and an increasing number of cities are “starting to consider it a little more seriously” as well, Campbell said.

“Generally, people are looking at synthetic grass a little more seriously than they did a couple of years ago,” he said. “We want to give the general public and the cities here in the Valley the information they need to make their own decisions about whether to use it and if it’s right for them.”


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