Archive for February, 2008

NewGrass Continues to Expand, Improve Product Line

Thursday, February 28th, 2008

Fort Worth, Texas – With Spring just around the corner, NewGrass® continues to lead the artificial lawn industry in product quality with competitive pricing, unveiling improvements to current lineup and adding one new variety.

NewGrass Fescue™ and NewGrass Rye™ have been greatly improved, without any change in consumer pricing. NewGrass Premium Rye™ is a superior new lawn for the discerning customer.
Company President Greg Goehner said the improvements and additions to the NewGrass line are the result of cooperation between NewGrass and one of its manufacturers.

“Our solid partnerships with our manufacturers is one thing that really sets us apart in this industry,” Goehner said.

NewGrass® products and installations that were featured on the nationally syndicated Bob Vila home improvement show and on the History Channel’s Modern Marvels series.

Innovative NewGrass Premium Rye is unique in the synthetic grass industry. Its vigorous 72-ounce two-fiber system make it incredibly immune to wrinkling or warping, even in the most extreme temperatures. And it looks and feels wonderfully alive.

NewGrass Fescue now features thicker blades with a 48-ounce treated fiber system. The result is a more lush, single-fiber lawn. NewGrass Rye now has a 46-ounce duo-fiber blade system.
All three varieties now have backings that are more flexible, less prone to cracking, have absolutely no residual finish, and are just as strong and rugged as before.

NewGrass Sport™ rounds out the current product lineup.

“We’re absolutely thrilled to be able to bring consumers more choice, better products and greater value,” Goehner said. “We’ve always believed we had top-shelf products. Now, they’re even better.”


NewGrass Network Expands into North Central Texas

Tuesday, February 12th, 2008

Fort Worth, TX. – NewGrass® is excited to announce its expansion in North Texas, an area that continues to face water restrictions while enduring an annual weather cycle that moves between scorching summer heat waves and icy winter cold snaps.

Synthetic Grass Pros, based in Lewisville, Texas, is the latest Authorized NewGrass® Installer. Sitting northwest of Dallas, Lewisville is part of the sprawling Dallas/Fort Worth Metroplex.

Synthetic Grass Pros has its eye on the entire North Texas region … and beyond, said company President Tim Dvorak.

“We know there’s a lot of interest here in finding options to natural sod turf for a lot of reasons,” Dvorak said. “NewGrass® is the perfect answer, whether it’s to do the right thing to protect our water supply and environment, or to add more living space to your home year-round.”

Like most of America, Texas loves its green lawns.

“We have this old habit. We’re programmed to believe we need to have a perfectly green lawn, and we’re killing our environment trying to do that,” Dvorak said. “The pesticides, the fertilizers, the mowing, the watering.”

“We’re proud to offer NewGrass® as an alternative to natural sod grass for all the right reasons,” Dvorak said.

Kimberly Van Buren, Synthetic Grass Pros sales director, said one of the biggest reasons she’s excited about selling NewGrass® is the opportunity to give North Texas homeowners more usable outdoor living space year-round.

“After the heaviest rain, during the hottest and driest months of summer, you have a yard to enjoy,” Van Buren said. “In areas of the yard where natural sod grass just doesn’t take no matter how hard you try, that’s where NewGrass® really is a winner.”


Photographers Choose NewGrass® for Natural-Looking Studio Lawn Year-Round

Wednesday, February 6th, 2008

Fort Worth, TX. – Professional photographers from coast to coast say that NewGrass® artificial lawn is the perfect choice for an easy-to-use, no muss, no fuss, natural-looking outdoor setting in the studio year-round.

Commercial portrait studios as far apart as Rhode Island and California, and stylists with Neiman Marcus and JC Penney, have chosen NewGrass® for their studio work.

“It’s great stuff for photography, and I’ve tried a lot of different options,” said Jeffrey Alexander, whose Alexander Imaging in San Francisco specializes in children’s portraits.

NewGrass® is often chosen over natural turf because in most regions of the country, photographers simply don’t have access to a dependable supply of soft, green sod grass in the middle of winter.

“I’m shooting portraits for Easter and spring now, in the middle of winter,” Alexander said. ”I need something that looked fairly real. soft, lifelike, and green.”

Sometimes, NewGrass® is the preferred choice after photographers have tried other artificial materials, including other kinds of synthetic grass. Alexander said that theatrical grass, for example, looked too fake in close-up photography.

Then there’s the ease of handling NewGrass compared with natural sod for studio photographers. It doesn’t require the water, trimming and maintenance of sod grass under the harsh lights of a studio. It’s stays looking fresh longer than natural grass and it’s easier to “fluff” during a shoot than natural grass, and you can pick it up and store it.

Jay Williams, a stylist for Neiman Marcus in Dallas, needed green grass for a spring-themed children’s clothing shoot recently. He found NewGrass through an Internet search.

“It worked out great.” Williams said. “I needed something quick. First, NewGrass was able to get me the product right away. We pitched tents on top of it. We had a great time. It was a hit.”

“Now,” he said, “it’s rolled up and in my garage. Easy.”


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