NewGrass is excited to be featured in an upcoming magazine supplement to four Northern California newspapers offering water-saving suggestions for landscaping in a time of ongoing drought.
One suggestion for water-wise landscaping offered by Gold Country Media reporter Jonathan Brines is to replace “real lawn with a polyethylene turf.” Brines then focuses on NewGrass artificial lawn, which has blades of 100 percent polyethylene.
Brines points out that NewGrass Rye and Fescue products “mimic natural grass thatching” and that it “feels real, will never need to be watered, holds up in the heat or cold and is totally recyclable. The pad is 90-percent-soy based which is natural and supports farmers.”
Brines interviewed NewGrass CEO Greg Goehner for the article after learning about the five-year-old company during an online search, reviewing its website and watching a video of an episode of Bob Vila, the nationally syndicated TV home renovation and improvement show, that featured a NewGrass installation.
NewGrass is sold and installed internationally only through a network of qualified, properly licensed representatives, such as NewGrass Landscape & Design, which serves the same communities as does Gold Country Media.
Homes will be included in four newspapers that Gold Country Media publishes and distributes in the Sacramento area – specifically Roseville, Granite Bay, El Dorado Hills and Folsom. The magazine is scheduled for publication the week of June 17.
The article notes that three years of drought in Northern California have forced cities such as Folsom and Roseville, which depend on water from Folsom Lake, to impose 20-percent conservation reductions on their residents.
Some cities, including Sacramento, have imposed fines and now restrict watering to certain days of the week. Other cities, such as Roseville, offer rebates for removing and replacing water-thirsty sod grass and plants that are not drought-tolerant. Roseville’s Cash for Grass program pays homeowners $1 for every square foot of lawn they convert to water-smart landscaping, including artificial grass.
Sadly, Brines also notes that despite the reported impacts of global warming, ongoing drought conditions and increasing water demands from a growing population, Californians have an addiction to water.