Archive for September, 2009

NewGrass Expands Distributorship Opportunities

Thursday, September 24th, 2009

Fort Worth, TX – NewGrass®, the brand name leader in the booming synthetic grass industry, is now offering enhanced distributorship opportunities nationwide under the strategic direction of a recognized leader in franchise and distributorship marketing.

The artificial grass market is currently growing at 20 percent annually, according to industry statistics. That number is expected to hold, if not grow, as an increasing number of communities and water districts nationwide restrict outdoor water use and more homeowners seek more environmentally friendly ways to enjoy outdoor landscaping without pesticides, fertilizers or expensive upkeep.

In its first years of business, NewGrass focused its sales through only a small handful of distributors, while the company developed its brand, established its product line and fine-tuned its manufacturing and supply chain. NewGrass then began to gradually offer distributorships to quality-driven landscapers seeking to expand their menu of services and to veterans in the synthetic lawn industry.

“Now we have everything in place to dynamically expand our reach in a top-quality way and bring more consumers an eco-friendly, water-wise alternative to turf grass,” said NewGrass President Greg Goehner.

Authorized NewGrass® Distributors receive a NewGrass® sales territory; the most preferred NewGrass® pricing; proven marketing support including samples and marketing materials and strategic consultation; installation training for distributors and their teams, and other advantages to ensure success.

Goehner stressed that joining NewGrass® is a chance for savvy landscapers, as well as professionals in related businesses or qualified entrepreneurs, to tap into the synthetic grass market with a premier brand, supported by a jump-start marketing program.

“Yes, it’s a financial commitment on their part, but it’s a financial commitment that opens doors to incredible opportunity and brings a very strong, very deep commitment from us,” Goehner said.

To support its distributors and expand its market footprint, NewGrass has added a brand development team. Advising NewGrass with over 25 years experience in franchising and franchise sales, marketing and training is Paul Crump, formerly with RadioShack, where he negotiated agreements for RadioShack’s franchises in Canada and also had been the company’s Franchise Director for New Store Development.

According to Crump “There’s huge potential for everyone involved when you combine a reputable company with a great product, consistent supply, strong customer and distributor support, and a definite market with pent-up demand as well as future demand.”

To learn more visit

© NewGrass, Inc. All Rights Reserved