Archive for May, 2010

Interest in NewGrass Skyrocketing, Expected to Continue

Sunday, May 9th, 2010

From California to New York, interest in NewGrass artificial lawn has grown dramatically – a trend the synthetic grass leader expects will continue, especially with spring here and summer just around the corner.

The heightened interest is even more significant because NewGrass has not relied on promotions or special marketing in the past few months that would artificially have increased the number of requests for information, said NewGrass President Greg Goehner.

“So we assume the heightened interest we’re seeing is more organic to what we offer, more tied to the mission we’ve been following for four years now,” said NewGrass President Greg Goehner.

NewGrass continues to be the alternative to natural turf grass for homeowners and others who believe that being eco-wise and environmentally conscious are as important as having more green grass to enjoy year-round.

“The number of emails and phone calls we’ve received from people first visiting our Website is up more than 300 percent in the last month and the first quarter of this year was up 80 percent over a year ago,” said Goehner, adding that the company has never seen that kind of increase.

He added that the interest is coming from homeowners nationwide. But as is common in the fake grass industry, most of the interest is from homeowners in California and the Southwest, parts of the Western U.S., and in the Tri-State area of New York, New Jersey and Connecticut.

Goehner also said that the heightened interest in NewGrass comes as the company is expanding its distributor network and states nationwide continue to enforce or expand water restrictions to conserve the precious commodity and deal with ongoing drought conditions.


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