Archive for September, 2010

NewGrass Continues to Make a Splash in the Big Apple: Trump Place, Fashion Week

Tuesday, September 7th, 2010

New York, NY – NewGrass® artificial grass is expanding its footprint in New York City, having been selected to landscape a rooftop patio of Trump Place, one of the city’s newest and most luxurious high rises, and the runways of Mercedes-Benz Fashion Week.

“We’re thrilled that NewGrass® is finding growing acceptance in New York City and for such a wide range of uses,” said NewGrass® President Greg Goehner. “New York is one of our growing markets and we feel right at home there.”

Both projects are being landscaped by NewGrass New York, Goehner said.

In early June, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”

Last summer, NewGrass(R) appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue.

Neither the rooftop patio installation atop luxurious Trump Place nor its use as a fashion show runway covering is a first for NewGrass®, the artificial grass of choice when being water-wise and eco-friendly are as important as having more green lawn to enjoy year round.

When the producers of the TV show Movie and a Makeover wanted to replicate a backyard patio complete with lawn on an Atlanta rooftop, NewGrass® was the solution.

In New York City, overlooking the Hudson River, and in downtown Atlanta, NewGrass® was selected for aesthetic as well as practical reasons. Aesthetically, NewGrass® evokes a natural, park-like, outdoor feeling. From a practical standpoint, NewGrass® is self-draining, fade-resistant, requires no maintenance and is much lighter than the same square footage of natural sod.

“We’ve not had an instance yet in which standard residential or commercial construction needed any kind of supplemental support or changes to allow for the safe and approved installation of NewGrass®,” Goehner said.

Next week, NewGrass® will be on display covering some 200 feet of runway during the semi-annual Mercedes-Benz Fashion Week. The event is one of four major fashion weeks held around the world (along with those in Paris, London, and Milan).

Earlier this year, NewGrass® was underfoot for one of the major events associated with the 52nd Annual Grammy Awards in Los Angeles. There, NewGrass Landscape & Design, the largest California distributor of NewGrass®, installed more than 1,200 square feet of NewGrass® artificial grass in the expansive lounge area of the seventh annual Grammy Style Studio.

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