NewGrass eco-friendly synthetic grass was selected for the Monday, July 25 2011 “larger than life” promotion of the The Smurfs Movie in Columbus Circle outside Central Park in New York City. The event featured a complete Smurf village, with NewGrass as part of the scene and stars such as Neil Patrick Harris, Hank Azaria and Jayma Mays joining in with their blue friends.
The Smurfs Movie is scheduled for release on July 29 of this week, in which the Smurfs are chased out of their animated village by the evil wizard Gargamel and find themselves in New York City in live action sequences filmed in the city. Columbia Pictures, Sony Pictures Animation, and New York City have called the week of July 25 to July 29 Smurf Week in honor of the small blue magical beings.
NewGrass was selected for the event because their products are eco-friendly, child safe and ideal for events ranging from The Grammys in Hollywood to a pop-up park in Times Square.
“We are extremely excited to be part of Smurfs Week in New York City. Our experience with larger than life events such as the Grammy Awards and The Super Bowl allow organizers to create beautiful, green spaces in any setting,” said NewGrass® President Greg Goehner.
The eco-friendly synthetic grass is often used in parks, schools, backyards and playgrounds, and earlier in 2011 NewGrass was selected by the NFL and Gatorade for the Super Bowl NFL Junior Training Camp.
NewGrass is a popular choice for outdoor spaces where children play because it’s eco-friendly and made from recyclable materials, helping to save resources such as water and eliminate fertilizer and pesticides, therefore avoiding chemical exposure for kids.
NewGrass is also popular with purchasers because of its value. Schools and parks can save money by reducing upkeep costs and the durability of NewGrass, lasting for years, allows it to pay for itself over time.
As a synthetic turf NewGrass can be installed permanently or can be installed temporarily for multipurpose areas. In a recent installation in Vail Colorado, an area used as an ice skating rink in the winter was converted to NewGrass for other uses in the summer. And once the Smurfs complete their visit to Columbus Circle, the NewGrass can be removed as well, returning the area to its regular activity.
Overall, by providing a safe, clean, and eco-friendly turf, NewGrass is great for fun with Smurfs and for play areas everywhere.