Archive for December, 2011

NewGrass Helps New Yorkers Just Say No to Winter

Monday, December 19th, 2011

NewGrass® synthetic grass has again expanded its public footprint in New York City, this time as the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood north of Little Italy and Chinatown.

Created by Openhouse Gallery, the park opened on Dec. 5 with RS Fest, the ultimate music festival by Rolling Stone, and will stay open until Feb. 15. The indoor respite from the harsh winter weather is decorated as Central Park in the spring: blossoming foliage, lifelike murals and — of course — a plush lawn, thanks to NewGrass artificial grass.

Don’t take our word for what a great space this is. Read New York Times journalist Ariel Kaminer wrote it.

“It shouldn’t fool anyone,” Kaminer wrote. “And yet it does: office workers looking for a break, couples looking for each other’s arms, the daily yoga class in the corner and, of course, the inevitable stroller brigade, all just relaxing and playing and letting down their guard in a way they would never do if the fake foliage was not there.”

NewGrass is the fake grass of choice when being environmentally friendly as important as providing a safe groundcover for pets, children and wildlife.

“Which explains why NewGrass is increasingly finding a home in parks, schools, backyards and playgrounds,” NewGrass President Greg Goehner said. “And we’re especially proud to continue to help the people of New York City enjoy a safe, green lawn year-round.”

NewGrass is also proud to be in the company of other great contributors to Park Here, including Fatboy USA, Magic Murals, American Foliage and Santa Maria Novella.

“It was a true collaboration with a great result,” Goehner said.

Park Here is in fact only the most recent public use of NewGrass in the Big Apple. This summer, NewGrass artificial grass was used in the “larger than life” promotion for The Smurfs Movie in Columbus Circle.

Last fall, NewGrass eco-friendly fake lawn was selected to landscape a rooftop patio of Trump Place, one of the city’s swankiest high rises. It was also found on the runways during Mercedes-Benz Fashion Week. Earlier in the year, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”

Previously, NewGrass appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue.

As synthetic turf, NewGrass can be installed permanently or temporarily. In the ski town of Vail, Colo., NewGrass was used to convert an area that is an ice skating rink in the winter into a grassy outdoor recreation site in the summer.


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