Archive for August, 2012

The Home Depot: A Big New Canadian Home for NewGrass

Monday, August 13th, 2012

The Home Depot Canada, operating in every Canadian province and with more than 28,000 associates in 178 stores, is the newest commercial partner of NewGrass®, the artificial grass that has landscaped backyards, playgrounds and commercial properties from coast to coast.

Part of the world’s largest home-improvement retailer, The Home Depot Canada is offering two specially designed NewGrass® products through its online store, said Gregory Goehner, president of NewGrass®. The Home Depot Canada has been catering to do-it-yourselfers, as well as home improvement, construction and building maintenance professionals since 1994 and today has the highest share of the home improvement market in Canada.

“We’re very excited to be introduced to the Canadian market through a retail partner with the reputation and reach of The Home Depot,” Goehner said. “The Home Depot is synonymous with high-quality, user-friendly products and support for the home-improvement user as well as professionals. That exactly describes NewGrass®.”

The Home Depot Canada stores include design centers staffed by professionals who offer free in-store consultations for the entire range of home-improvement projects, including advice and support with installing artificial lawns for any application.

In the United States, NewGrass® has become the synthetic grass of choice for homeowners and landscapers for whom having an eco-safe and environmentally friendly groundcover is as important as having more green space to enjoy year-round.

Goehner pointed out that Canadian buyers shouldn’t assume that because NewGrass® is an American product, it can’t stand up to the extremes of Canadian weather, including winters that can be long, cold and wet.

NewGrass® has been very successful in the Rocky Mountain state of Colorado, where, as in other climates, it has given homeowners year-round use of their backyards and playgrounds, and provided green lawn where natural turf grass simply couldn’t grow.

Proving its versatility, as a synthetic turf, NewGrass® also has the benefit of being able to be installed permanently or temporarily. In the ski town of Vail, Colo., for example, NewGrass® was used to convert an area that is an ice skating rink in the winter into a grassy outdoor recreation site in the summer.

“What a great idea for homeowners and commercial property owners alike in Canada,” Goehner said.

The Home Depot Canada and NewGrass® both also strongly support giving back to the communities they serve. The Home Depot Canada is involved with several ongoing community and environmental programs that allow associates to contribute to the communities where they work and live. The Home Depot Canada is a partner with Habitat for Humanity, Evergreen, KaBOOM!, the Clean Air Foundation and Volunteer Canada. NewGrass® has offered installation services and discounted products to non-profit organizations and schools.


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