Archive for September, 2014


Friday, September 19th, 2014

Venerated UCLA basketball coach John Wooden knew a thing or two about the power of small actions — and his wisdom could help ease California’s water shortage.

“It’s the little details that are vital,” said Wooden, who won 10 NCAA championships in 12 years. “Little things make big things happen.”

California’s water crisis is getting worse, and asking residents politely to curb their use of the precious commodity isn’t getting the job done. The state’s water regulators earlier this month approved fines of up to $500 a day for residents who waste water on lawns, landscaping and car washing. Why? Because a statewide survey by the same agency, the State Water Resources Control Board, found that water consumption statewide has actually risen amid the worst drought in nearly four decades.

It may not be long before other parts of the country face the same challenge. The oppressive drought in the United States ranges from the Missouri River to the Pacific Ocean and is affecting about one-third of the country and 73 million people, according to the U.S. Dept. of Agriculture’s Drought Monitor report.

Maybe more Californians and people nationwide should take Coach Wooden’s advice and think small when it comes to conserving water. Want some examples? Consider using NewGrass® or another fully lifelike, water-saving artificial grass in small places.

Airbnb has selected to NewGrass for most of its pop-up parks at entertain events where it offers visitors and locals alike respite with what the company describes as “games, refreshments, unexpected acts of hospitality, and special events to attendees.”

Linden Park in Oakland, used by the North Oakland Community Charter School (NOCCS) for its recess, has turned a dry, hard-dirt play area into a safe, clean play area year-round thanks to NewGrass, installed by 1st Impression Synthetic Lawns & Greens.

“It’s a great project that we’re proud to be part of, and it really shows how small things can make a big difference, and in a lot of different ways,” said Jason Webb, president of 1st Impression.

In New York City synthetic grass provides the floor covering for Soaked, a skyscraper-topping, outdoor bar atop the Mondrian SoHo hotel. NewGrass® has provided the ground cover for Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood of Manhattan, north of Little Italy and Chinatown, and has landscaped balcony terraces of the ultra-modern Trump Place.

NewGrass has also been used as part of PARK(ing) Day, an annual worldwide event in which artists, designers and neighbors transform metered parking spots into temporary public parks.

“We agree with Coach Wooden, that little actions can have a big impact,” said NewGrass President Gregory Goehner. “It’s like [State Water Control Board] chairwoman Felicia Marcus said when her agency approved the new fines: ‘Every action, from taking a shorter shower, to putting a lawn on a water diet, to replacing turf with drought-tolerant landscaping, contributes to every community’s water security.’”

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