Archive for the 'Endorsing Synthetic Grass' Category

The Dog Days Are Over

Wednesday, September 2nd, 2015

The weather might continue to be steamy and hot for the foreseeable future, but fall will be here before your sunburn has faded. So if you missed your chance to enjoy a beautiful, maintenance-free, vibrantly green NewGrass® lawn this summer…not to worry! Transitioning into autumn is the prime time to update your yard and plan your landscape for next year. With NewGrass artificial grass, you can keep your lawn green, your wallet full, your family healthy, and the environment thriving.

Come summertime, you’ll appreciate a lawn that can beat the heat so you don’t have to. Perhaps the biggest draw to artificial landscaping is the amount of water that you will conserve. The environment and your wallet will certainly rejoice! But what else

Save money, save time, and most importantly, save our environment. Water is an imperative resource, but it’s not unlimited. Natural lawns are not only draining the supply, but polluting it as well.

Together, all the lawns in the United States would cover the entire state of Ohio. Now, you might be asking yourself, “Why is that a bad thing? Grass comes from the ground, it’s supposed to be there!” Unfortunately it’s not that simple. The things we do to keep those lawns looking beautiful can be harmful to our kids, pets, and especially the environment. Herbicides, pesticides, and fertilizers make your front lawn look great, but spreading these chemicals will have harmful repercussions.

If you’re simply not willing to part with your natural turf because you don’t want something “fake,” consider this: pesticides and fertilizers are chemicals, and are no more “real” or natural than artificial grass. Still not convinced? Be sure to check out these tips for keeping your outdoor space safe for your family and pets:

  1. Don’t use pesticides. These chemicals are a potential hazard to kids, pets, and wildlife. They leach into groundwater, contaminating our resources, and are easily tracked into the home.
  2. Avoid fertilizers containing phosphorus…if you absolutely must use them. Phosphorus accelerates the growth rate of algae in rivers and lakes. Not surprisingly, a major source of phosphorus found in our waters is fertilizer.
  3. Trim the fat. Just incorporate some artificial grass into your landscape. Patches that are hard to maintain or require abnormally high amounts of water are ideal for an artificial alternative.

It’s Summer and Time for NewGrass Cool Blade Synthetic Grass

Tuesday, July 7th, 2015

With the heat of summer here, we’re sure to again hear one of the annual arguments against artificial grass: that it tends to get hotter than natural turf under hot sun.

While that’s true, as NewGrass® has reported before, it’s also true that synthetic grass blades cool down very rapidly when the lawn is covered, put under shade, or watered even a little. One study, Evaluation of the Environmental Effects of Synthetic Turf, in fact found that, “rapid cooling of the fibers was noted if the sunlight was interrupted or filtered by clouds. Significant cooling was also noted if water was applied to the synthetic fibers in quantities as low as one ounce per square foot.”

It’s also true that synthetic grasses installed with eco-friendly infill become less hot on average compared with artificial lawns installed with traditional crumb-rubber infill. The Penn State Center for Sports Surface Research reported those findings in its Synthetic Turf Heat Evaluation Progress Report.

To bring even greater comfort to homeowners and others considering artificial grass, NewGrass is unveiling new varieties made with a special blend of yarns that are guaranteed to be less hot under the summer sun.

“When combined with an eco-friendly infill rather than traditional crumb rubber, NewGrass Supreme and Ultra with Cool Blade Technology, our latest NewGrass® varieties, will reduce surface heat by as much as 30 percent,” said NewGrass Co-Founder Gregory Goehner.

Just as with all NewGrass®, our Cool Blade yarns:

  • Resemble the look and feel of natural grass
  • Don’t need watering, weeding, or fertilizing
  • Are skin-friendly and UV stable
  • Require extremely low maintenance to remove debris and keep the blades lifted

The advantages of NewGrass with Cool Blades are even greater when installed with environmentally safe infills such as ZeoFill.

The debate over the safety of crumb rubber is being waged among environmental groups, concerned-parent organizations, the rubber industry and some members of the synthetic grass industry. But some cities – and NewGrass – argue that caution is the best path and advocate for the use of alternative infills.

“The combination of a summer-friendly yarn and a safe, cooler infill is a definite winning combination all the way around,” Goehner said.

Beyond the Back Yard, Artificial Grass Answers Very Interesting Design Challenges

Monday, April 21st, 2014

The most obvious uses of artificial grass are becoming clear: conserving water, reducing the use of fertilizers and pesticides, eliminating yard work, and having a natural-feeling green lawn for year-round use in backyards, front yards, play areas, kennels, and general commercial landscaping.

But inventive customers of NewGrass® synthetic grass and other artificial turfs have discovered myriad novel uses for this natural-looking landscaping alternative. Examples range from architecture to interior design to very practical urban uses.

Synthetic lawn has been used as an inspired covering for all kinds of patios, indoor and outdoor walls, outdoor signage, even on ceilings (one Los Angeles restaurant hung fake-grass panels from its ceiling to cover the industrial duct work; another used artificial grass as the background for its external signage).

As part of creating a casual atmosphere and meeting LEED standards, Skype’s corporate headquarters in Palo Alto, Calif., features several small park-like settings indoors, compete with synthetic lawn, wood lawn chairs, and benches.

In Amsterdam, the interior design of Google’s offices was inspired by the area’s cultural history and visual landscape. The design includes small 1960s motor vans that serve as meeting rooms, in faux-roadside settings complete with artificial grass, lawn chairs, and fake grills.

“This is a great example of why NewGrass® and similar quality artificial grasses make great sense for designing in small, indoor spaces, either permanently or on a temporary basis,” said Gregory Goehner, president of NewGrass. “It can be installed nearly anywhere, and because it doesn’t require dirt or watering like turf grass does, it’s very lightweight and incredibly clean.”

Also internationally, NewGrass® has been used as part of PARK(ing) Day, an annual worldwide event in which artists, designers and neighbors transform metered parking spots into temporary public parks.

“It’s very gratifying to see the temporary use of NewGrass® projects like in PARKING(ing) Day that create new forms of small, almost micro-size, public spaces in urban areas,” Goehner said.

In bustling New York City, meanwhile, synthetic grass provides the floor covering for Soaked, a skyscraper-topping, outdoor bar atop the Mondrian SoHo hotel. Elsewhere in Gotham, NewGrass® has been the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood of Manhattan, north of Little Italy and Chinatown, and has landscaped balcony terraces of the ultra-modern Trump Place.

In Atlanta, the producers of the TV show Movie and a Makeover replicated a backyard patio complete with lawn on an Atlanta rooftop using NewGrass®.

“We’re very proud and always excited to learn how designers, urban planners, homeowners and others of our customers find ways to use NewGrass® to solve design and environmental challenges to make life a little more interesting and certainly a lot more livable,” Goehner said.

Warm, Dry Winter Makes Idea of Grass-Removal Rebates Even More Practical

Monday, March 26th, 2012

Spring is usually a time of hope and anticipation for homeowners who are looking forward to enjoying their lush lawns and outdoor landscaping in the months ahead. But this year, spring is likely to be rife with ever-tighter water restrictions, greater outbreaks of weeds and more lawn pests than ever. It’s all the result of one of the warmest winters in recorded history and continued draught conditions in many parts of the country.

For the average homeowner, it all combines to make the idea of replacing natural sod lawn with artificial grass more appealing than ever. And many water districts are continuing to offer homeowners rebates and conservation incentives to do just that. NewGrass synthetic grass qualifies for many of these rebates and incentives.

On average, the 2011-2012 winter was the fourth warmest in the United States for the past 117 winters, according to the National Oceanic and Atmospheric Administration. At the same time, much of the country received less-than-average precipitation. For many areas, this meant less snowpack than usual, which will have “consequences for spring and summer water supplies,” according to the National Draught Mitigation Center.

At least moderate to extreme drought conditions are being felt in most of California, Utah, Arizona, New Mexico, Texas, Colorado, Oklahoma, along the Gulf Coast, Florida, Georgia, South Carolina, North Carolina, West Virginia, eastern New York, Illinois, Iowa, North Dakota and South Dakota, and parts of Washington.

According to a roundup of winter weather statistics by, California had the second-driest winter on record and by late February, 72 percent of the state was in “moderate” drought. California had been drought-free at the beginning of the winter. In fact, snowpack was less than half of the seasonal average in portions of California, Nevada and Arizona, the meteorological website reported.

In addition cash rebates for replacing sod grass with fake grass, conservation incentives also are available for installing synthetic lawn as the initial landscaping for a home or business property. The list of cities and water districts that offer rebates is constantly changing. The best thing to do is call your local water utility company and ask about their rebate program.
To get an idea of what’s out there, you can visit the Association of Artificial & Synthetic Grass Installers Web site to get more information about many cities and districts that currently offer rebates.

However, here is information on some of the more established or ongoing programs.

The Southern California SoCal Water$mart program is one of the country’s most aggressive in offering rebates for synthetic grass installation — and with good reason.

“Turf grass is one of the most water-intensive plants in your landscape,” the agency’s website says. “Its high water and frequent maintenance needs make it a time-consuming, expensive option … Up to 70% of California’s entire residential water supply is applied to home landscapes.”

The SoCal Water$mart 2011-2012 program is now available. This program will run until April 30, 2012. If you live an city or water district that participates in the SoCal Water$smart program, you can receive $1 or more for every square foot turf that you remove.

Member agencies of the SoCal Water$mart program that offer turf-removal rebates include:

Los Angeles (County) Waterworks District offers a rebate of 30 cents per square foot for installing up to 500 square feet of artificial grass. You can download a PDF for more information.

The Municipal Water District of Orange County (Calif.) has a turf removal program that it operates in partnership with the Metropolitan Water District of Southern California and local retail water providers. Residential and small commercial customers of participating retail water providers are eligible to receive an incentive of $1 per square foot of turf removed for qualifying projects. More information is at the agency’s website.

In Arizona, several cities and water districts offer turf-removal incentives for residential customers:

  • Peoria: up to $550
  • Tempe: up to $500
  • Mesa: $50-$225
  • Scottsdale: up to $1,500 (up to $3,000 commercial)
  • Glendale: up to $750

For complete information, visit the website of the Arizona Municipal Water Users Association.

In Nevada, the Southern Nevada Water Authority will rebate customers $1.50 per square foot of grass that they remove and replace with desert landscaping or artificial lawn, such as NewGrass. The maximum $1.50 rebate is for up to 5,000 square feet of sod grass converted per property, per year. Beyond the first 5,000 feet, the authority will provide a rebate of $1 per square foot. For details, visit the SNWA website.

NewGrass® is proud to be an ally in the EPA’s GreensScape Program and the only artificial lawn that is Certified 100% Eco-Friendly, from the way it is manufactured to the company’s pledge to properly recycle any NewGrass® lawn at the end of its usable life, at no cost to the customer.

NewGrass Gives Kids Clean, Safe Outdoor Play Areas

Monday, April 4th, 2011

When it comes to considering the perfect ground covering for your children’s play set, NewGrass® artificial grass is the optimal choice. NewGrass lawns are lead-safe, hypo-allergenic, don’t stain clothes, prevent dirt and mud from being tracked inside, and eliminate the kind of injuries that a fall on gravel, sand or dirt can cause.

“NewGrass® is an eco-friendly, natural-looking and incredibly safe alternative to any other kind of surface under play sets,” said Greg Goehner, president of NewGrass.

“We’re also very big on the fact that NewGrass® is lead-safe, and provides really great performance and safety under our play sets,” Goehner added. “As a ground cover for play areas, NewGrass® is superior to traditional natural products, including grass, sand and wood chips.”

Turf grass and its weeds can aggravate allergies, plus they need fertilizers, pesticides, watering and maintenance.

Sand and wood chips create cushioned surfaces, but both are messy, scatter easily and routinely need to be replenished. Perhaps least appealing of all, sand and wood chips can attract cats, who consider these coverings to be one big litter box.

Day care centers, elementary schools and outdoor play equipment companies agree, and for all of the same reasons.The primary benefits of a synthetic lawn for schools are its safety value compared with sod grass or dirt play areas, lower installation and maintenance costs over time compared with sod grass, virtually no maintenance, no need for potentially hazardous or environmentally dangerous fertilizers or herbicides, and no watering.

NewGrass Uses Go Far Beyond Home Landscaping

Monday, December 13th, 2010

Here’s a little pop quiz: Name five great applications for synthetic grass.

Sure, there’s the most obvious answers. Replacing a home’s water-hungry, pesticide-needy sod grass with eco-friendly, water-wise NewGrass®. Using NewGrass® to provide safe and kid-friendly play areas in schools and daycare centers. Providing dog-friendly, easy-to-clean ground cover at pet runs and kennels.

But here are a handful of uses for NewGrass® that are becoming increasingly popular. Maybe they’ll give you some fresh alternative landscaping ideas.

“It’s exciting that NewGrass® is finding growing acceptance not just in its types of applications, but from coast-to-coast, in business uses as well as residential landscaping,” said NewGrass® President Greg Goehner.

Rooftop Patios and Terraces. In New York City, NewGrass New York recently installed our premium product on a rooftop patio of swanky Trump Place, one of the Big Apple’s newest and most luxurious high rises.

The producers of the TV show Movie and a Makeover replicated a backyard patio complete with lawn on an Atlanta rooftop using NewGrass®.

“NewGrass® is a great choice for a rooftop terrace, because even when it’s wet, after a rain or snowfall, a NewGrass® installation won’t overload a building with standard weight-being limitations,” Goehner said.

Fashion Runways and Trade Displays. NewGrass New York recently installed NewGrass for the runways of Mercedes-Benz Fashion Week. Previously, NewGrass® appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue. Sears, Roebuck and Co. has used NewGrass® as the floor covering for a recent trade show display to show off spring designs.

Temporary Outdoor Exhibits. In early June, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”

Portrait Studios. San Francisco portrait photographer Jeffrey Alexander chose NewGrass® to simulate real grass in his studio after experimenting for years with other options, including sod grass and carpeting. Avenue. Neiman Marcus and JC Penney designers have also chosen NewGrass® to easily and efficiently simulate natural grass for photo shoots.

NewGrass® is often chosen over natural turf by studio photographers for two simply reasons. First, they live and work in areas that don’t have a dependable supply of soft, green sod grass in the middle of winter. Second, NewGrass® is a no-muss, no-fuss, easy-to-set up and totally reusable alternative to real grass for studio photography.

Unbiased Research Answers Concerns of Summer Heat on Synthetic Grass

Monday, June 21st, 2010

An extensive study by an independent environmental science firm further puts to rest concerns about the temperature of synthetic grass in the heat of summer, concluding that while NewGrass and other artificial grasses do get relatively hot, they cool down quickly and easily under shade or with slight watering.

The research was part of a year-long series of studies and literature review by Milone & MacBroom, Inc., which conducted a variety of tests of artificial grass installed on athletic fields in Connecticut. In 2007, laboratory tests at the Connecticut Agricultural Experiment Station (CAES) raised a number of questions concerning the safety of fake grass used on athletic fields and led to national debate.

The new study supports previous research conducted in Arizona and reported on the NewGrass blog about the effect of high temperatures on synthetic grass.

“We’re pleased to see those findings backed from another independent source,” said NewGrass President Greg Goehner.

As with the Arizona study, which was sponsored by the country’s third-largest public utility company, the Salt River Project, the more recent research by Milone & MacBroom found that although synthetic grass blades do heat up, they also cool down very rapidly when the lawn is covered, put under shade or watered even a little.

“Rapid cooling of the fibers was noted if the sunlight was interrupted or filtered by clouds,” according to the findings in Evaluation of the Environmental Effects of Synthetic Turf Athletic. “Significant cooling was also noted if water was applied to the synthetic fibers in quantities as low as one ounce per square foot.”

“The bottom line is that NewGrass provides a safe, enjoyable lawn year-round, even in the hottest temperatures, where the alternative – natural turf grass – requires an exorbitant amount of watering, fertilizing and applying pesticides just to stay green,” Goehner said.

Interest in NewGrass Skyrocketing, Expected to Continue

Sunday, May 9th, 2010

From California to New York, interest in NewGrass artificial lawn has grown dramatically – a trend the synthetic grass leader expects will continue, especially with spring here and summer just around the corner.

The heightened interest is even more significant because NewGrass has not relied on promotions or special marketing in the past few months that would artificially have increased the number of requests for information, said NewGrass President Greg Goehner.

“So we assume the heightened interest we’re seeing is more organic to what we offer, more tied to the mission we’ve been following for four years now,” said NewGrass President Greg Goehner.

NewGrass continues to be the alternative to natural turf grass for homeowners and others who believe that being eco-wise and environmentally conscious are as important as having more green grass to enjoy year-round.

“The number of emails and phone calls we’ve received from people first visiting our Website is up more than 300 percent in the last month and the first quarter of this year was up 80 percent over a year ago,” said Goehner, adding that the company has never seen that kind of increase.

He added that the interest is coming from homeowners nationwide. But as is common in the fake grass industry, most of the interest is from homeowners in California and the Southwest, parts of the Western U.S., and in the Tri-State area of New York, New Jersey and Connecticut.

Goehner also said that the heightened interest in NewGrass comes as the company is expanding its distributor network and states nationwide continue to enforce or expand water restrictions to conserve the precious commodity and deal with ongoing drought conditions.

What’s More Green, NewGrass or Turf Grass?

Monday, March 29th, 2010

If you think natural sod grass is greener than artificial grass, you ought to think again. If being green means being environmentally conscious while saving and protecting natural resources, NewGrass synthetic lawn gets the green vote.

Think about the amount of water a turf grass requires. Traditional turf lawns such as Kentucky bluegrass, fescue and Bermuda grass drink up as much as 60% of a homeowner’s water consumption. NewGrass and other fake grasses require no water. That’s a major consideration everywhere today, but particularly in so many of the areas, like California, facing ongoing drought conditions.

Then think about the gasoline used to fuel a power mower (whether you do it or pay a yard service), not only costing you money but devouring a non-renewable resource and spewing carbon gas emissions into the air. Even if you use an electric mower, well, you’re using electricity usually generated by coal or nuclear fuel. You never need to mow a NewGrass lawn.

What about keeping your lawn free of weeds and insects? Keeping a lawn well-maintained usually means applying synthetic fertilizers, poisons and other chemicals green. These don’t stay on the lawn, but often find their way into the storm water runoff. A properly installed NewGrass artificial grass requires no insecticides or herbicides.

Even the U.S. Green Building Council thinks synthetic lawns like NewGrass are greener than turf grass. The Council includes artificial grass in its suggestions for landscaping alternatives that can help a building project meet Leadership in Energy and Environmental Design (LEED) certification, which qualifies builders and cities for tax credits.

The bottom line, financially speaking: A NewGrass synthetic lawn installed in Southern California, for example, can be expected to show a return on investment in less that 4½ years, based with data from actual customers, according to Greg Goehner, NewGrass president.

One NewGrass family in the Los Angeles area broke down their annual expenses for maintaining their old 600-square-foot turf lawn like this:

Watering ($.009 per gallon, estimating 50 gallons per square foot annually): $270
Gardner ($145 per month total yard; $40 allocated to backyard): $480
Fertilizer ($6 per month average): $72
Weed killer ($4 per month average): $48
Bug killer ($6 per month average): $72
Irrigation repair/ parts ($3 per month): $36
Tearout and resodding ($1.25 per square foot, or $750 every two years): $375
Total Sod Lawn Maintenance Cost per Year: $1,353
Total Cost of Maintaining Sod Grass over 4.5 Years: $6,088

The environmental return on investment is meanwhile measured by the amount of water it saves, by the synthetic fertilizers and insecticides it prevents from entering local water systems, and the carbon emissions eliminated when gas-powered lawn equipment isn’t used.

McDonald’s Testing NewGrass Against Sod

Sunday, December 6th, 2009

The golden arches are going green and NewGrass is helping out – at least at one McDonald’s in Southern California.

Along with testing solar technology to generate its electricity needs, a McDonald’s restaurant in Pacific Beach, near drought-stricken San Diego, will be installing a strip of NewGrass artificial grass to see how the synthetic lawn performs over time, evaluate customer reaction, and compare the costs of installation, watering and maintenance against sod grass, said NewGrass president Greg Goehner.

As part of its landscaping when it installed the solar panels, the McDonald’s franchise also laid down sod grass and a watering system that side of the building. At the suggestion of Goehner, the restaurant in early December will install a similarly sized strip of NewGrass on the opposite side of the building.

“I saw those solar panels, and I thought, holy cow, how can they be so environmentally conscious regarding their electricity and be planting turf grass right under those panels when this area is in a drought,” Goehner said. “And you add in the costs and potential environmental hazards of pesticides and herbicides, and it just doesn’t make sense. NewGrass is an environmentally aware alternative.”

The City of San Diego declared a Level 2 Drought Alert on June 1, limiting landscape irrigation for homes and business to three times a week, for no more than 10 minutes for each watering from November 1 through May 31, and no more than seven minutes for each watering between June 1 and October 31.

The McDonald’s, on Garnet Avenue in Pacific Beach, recently became the first restaurant in the nationwide fast food chain to be powered by solar energy, according to news reports. The restaurant installed “solar panel trees” – solar panels that can be removed and relocated – on the roof of its parking shade. The 14-kilowatt system will help McDonald’s reduce its carbon emissions by 16 metric tons annually, the company reported.

Goehner personally approached the manager of the McDonald’s and suggested they replace the turf grass with NewGrass. Having already paid for the newly planted sod, the restaurant agreed to let NewGrass instead install a test strip on the opposite side of the building.

“We’re confident they’ll see the difference in a pretty short amount of time,” Goehner said.

The solar tree panels also include charging stations, where customers can charge electric vehicles while enjoying a Happy Meal. The project will serve as a case study for the restaurant chain to determine whether the technology should be widely implemented, according to The San Diego Source, an online news publication.

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