NewGrass Not Only Beats the Summer Heat, It’s Also Immune to Winter’s Wrath
November 21, 2007
With winter approaching, families across the country are beginning to give up any thought of enjoying their lawns until next spring. It doesn’t need to be that way.
NewGrass® synthetic lawn truly is a year-round landscaping alternative. A top-quality artificial lawn like NewGrass certainly gives a home more usable outdoor space in the heat of summer, while conserving water and cutting maintenance time and costs. But it also stands up to winter’s harshest weather, anywhere in the country.
“NewGrass is truly all-weather,” said Greg Goehner, president of Scottsdale-based NewGrass.
After even the heaviest of snowfalls or strongest spring rains, NewGrass bounces back to its full, enjoyable self. If properly installed, any snowmelt or rain will either seep to the ground through the tough but permeable backing, or simply run off.
“After the snow melts or the rain lets up, NewGrass only needs to brushed, blown or rinsed free of any residual debris for another season of beauty,” Goehner said.
Bob Vila, the syndicated home renovation show, installed NewGrass in the backyard of a home just outside of Boston, Mass., where winters can be severe. And, the installation was done in November, as winter was starting to pick up steam.
Homeowner Sarah Monzon said her NewGrass lawn, featured in the Bob Vila episode, has bounced back through winter spring, spring, summer and fall since the installation.
“I’m loving my yard,” Monzon said. He two young boys now have a year-round play area.
Synthetic lawns using the same manufacturing process and materials as NewGrass have been installed and proven to bounce back season after season on athletic fields that suffer record amounts of rain (the Seattle Seahawks) as well as tundra-like climate extremes (practice fields for the Green Bay Packers and the New England Patriots).
In the mountain resort town of Lake Tahoe, Nev., NewGrass product has been springing back to shape every season since it was installed in 2002.




January 11th, 2008 at 8:19 pm
Hello,
The New Grass is so amazing, it is unbelieveable how natural it looks and feel. It stays in place and settle during summer and winter time. I have seen the New Grass in the Manhattan NY name brand stores also on TV on the NFL field . . . Trust me, the new grass is what you need.
It is A.M.A.Z.I.N.G
Stina.
April 2nd, 2008 at 10:22 am
Hello Stina,
I am in NY and was wondering which name brand stores have this on display in Manhattan. I’d love to see and touch the grass.
Thanks,
Cat
April 2nd, 2008 at 12:44 pm
Hi Cat,
The Ralph Lauren flagship store on New York City’s tony Madison Avenue had NewGrass in its summer line window display. The store is at 867 Madison. However, that was a couple of months ago let us know if it is still there!