With the heat of summer just around the corner, we’re sure to again hear one of the annual arguments against artificial grass: that it tends to get hotter than natural turf under hot sun.

While that’s true, as NewGrass® has reported before, it’s also true that synthetic grass blades cool down very rapidly when the lawn is covered, put under shade, or watered even a little. One study, Evaluation of the Environmental Effects of Synthetic Turf, in fact found that, “rapid cooling of the fibers was noted if the sunlight was interrupted or filtered by clouds. Significant cooling was also noted if water was applied to the synthetic fibers in quantities as low as one ounce per square foot.”

It’s also true that synthetic grasses installed with eco-friendly infill become less hot on average compared with artificial lawns installed with traditional crumb-rubber infill. The Penn State Center for Sports Surface Research reported those findings last year in its Synthetic Turf Heat Evaluation Progress Report.

To bring even greater comfort to homeowners and others considering artificial grass, NewGrass is unveiling a new variety made with a special blend of yarns that are guaranteed to be less hot under the summer sun.

“When combined with an eco-friendly infill rather than traditional crumb rubber, NewGrass Supreme with Cool Blades, our latest NewGrass® variety, will reduce surface heat by as much as 30 percent,” said NewGrass President Gregory Goehner.

NewGrass Supreme with Cool Blades will have blades woven with Coolgrass®, manufactured by the Bonar Yarns in Abu Dhabi.

“Coolgrass® has been a proven synthetic yarn manufacturer for years and has been in use in landscaping ranging from playgrounds to backyards,” Goehner said. “We’re thrilled to be a provider of this technology in the United States, Canada and Mexico to offer this unique combination of materials to provide a lawn that is durable, natural-feeling, safe, and less prone to summer heat.”

Just as with NewGrass®, Bonar’s landscape yarns:

• Resemble the look and feel of natural grass
• Don’t need watering, weeding, or fertilizing
• Are skin-friendly and UV stable
• Require extremely low maintenance to remove debris and keep the blades lifted

The advantages of NewGrass Supreme with Cool Blades are even greater when installed with the environmentally safe infills that NewGrass recommends. These include ZeoFill and Sole Revolution from Nike, and infill created from 100-percent Nike Grind Rubber (more environmentally friendly than traditional crumb rubber, which is made from used tires).

The debate over the safety of crumb rubber is being waged among environmental groups, concerned-parent organizations, the rubber industry and some members of the synthetic grass industry. But some cities – and NewGrass – argue that caution is the best path and advocate for the use of alternative infills.

“The combination of a summer-friendly yarn and a safe, cooler infill is a definite winning combination all the way around,” Goehner said.

Ask someone to tell you what comes to mind when you say the word “lawn” and they’re likely to tell you how they rolled and played on the backyard grass as a kid, or how they laid on their backs on the sprawling front yard grass in the summer and looked up at the stars.

NewGrass® synthetic lawn is perfect for anyone who wants a lush yard to continue both of those traditions. But NewGrass®, the artificial grass of choice when being environmentally friendly is as important as having a water-conserving, green lawn all year, is also a wonderful complement to myriad small spaces and tighter areas that you might not normally think would be a place for a grassy respite.

NewGrass®, for example, has been used as part of international PARK(ing) Day, an annual worldwide event in which artists, designers and neighbors transform metered parking spots into temporary public parks.

“It’s incredibly gratifying to see the temporary use of NewGrass® in PARKING(ing) Day projects that create new forms of small, almost micro-size, public spaces in urban areas,” said Gregory Goehner, president of NewGrass®. “It also speaks volumes to how easy it is to install and apply NewGrass® in any setting — and equally easy to remove it if you need to.”

NewGrass® has long been the choice of businesses and homeowners who have sought a safe and clean grassy area in small spaces or in areas where natural turf is difficult to grow or maintain: dog runs, narrow side yards, under heavy shade trees, small play areas that get a lot of use.

But, as the PARK(ing) Day transformations show, NewGrass® also continues to gain traction for uses that may be less obvious, but are equally practical and life-enhancing.

NewGrass® continues to be a found underfoot in small spaces in New York City. NewGrass® provided a grassy micro-park during a get-together in Brooklyn for members of airBNB, the online community marketplace for travel accommodations. The event was hosted at Root [Brooklyn], a huge space near the Williamsburg Bridge designed for events and photo and video shoots.

“Again, NewGrass® was the choice for New Yorkers who wanted temporary green space in an urban setting,” Goehner said.

Previously, NewGrass® was the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood of Manhattan, north of Little Italy and Chinatown. It has also landscaped balcony terraces of the ultra-modern Trump Place. In Atlanta, the producers of the TV show Movie and a Makeover replicated a backyard patio complete with lawn on an Atlanta rooftop using NewGrass®.

“NewGrass® is a great choice for a rooftop terrace, because even when it’s wet, after a rain or snowfall, a NewGrass® installation won’t overload a building with standard weight-being limitations,” Goehner said.

New Year’s Day 2013 may already be a blur in the rear-view mirror. A handful of well-meaning resolutions may already have fallen by the wayside. Still, it’s not too late to decide to make a positive change this year. NewGrass® artificial grass is here to help.

Drought conditions are continuing nationwide and concerns about the use of pesticides and a desire for more organic living are growing. In response, NewGrass® synthetic lawn offers 5 resolutions for a more eco-friendly life in 2013.

If five resolutions sounds a little daunting, don’t worry. They can all be met simply be replacing turf grass with NewGrass®, the synthetic grass of chose when water conservation and environmental consciousness are as important as having a green lawn year-round.

1. Save Water

The EPA estimates that that anywhere from 30 to 60 percent of the average U.S. residential water bill goes to outdoor landscaping, using more than 7 billion gallons of water daily. Sadly, the agency further reports that “some experts estimate that up to 50 percent of commercial and residential irrigation water use goes to waste due to evaporation, wind, improper system design, or overwatering.”

A NewGrass® artificial lawn requires no watering other than an occasional hosing to keep it free of dust and debris. And even that use of water can be eliminated if you use a rake or leaf blower instead.

2. Reduce Use of Nasty Weed Killers and Pesticides

Public agencies, homeowner associations and local and state governments from coastal Maine to North Carolina to Alaska are increasingly restricting the use of lawn chemicals to protect drinking water supplies, streams and rivers.

Research published in the academic periodical Environmental Management concluded that “outdoor water conservation practices such as xeriscaping … may need to be extended as many municipalities continue to face increasing pressures on freshwater. In “American Green: The Obsessive Quest for the Perfect Lawn,” Ted Steinberg says America’s lawn-care obsession fuels a $40 billion industry, mostly for fertilizers and pesticides.

It’s a concern that environmentally safe NewGrass® artificial grass removes completely, because it requires no fertilizers and it nearly eliminates the need for pesticides.

“It’s common sense,” says Gregory Goehner, president of NewGrass. “If you’re concerned about protecting your groundwater, streams and lakes, you’ll at least reduce if not eliminate the use of many kinds of chemical pesticides and fertilizers. NewGrass gives you the opportunity to do that.”

3. Create an Urban Green Area

Rooftop patios and terraces as well as urban thumbprint parks have benefited from the use artificial grass. In New York City, NewGrass® has been relied on for applications as varied as a rooftop patio of swanky Trump Place and the ground cover of a 0.1-acre temporary indoor “pop-up park,” reported on by The New York Times. In Atlanta, the producers of the TV show Movie and a Makeover replicated a backyard patio complete with lawn on an Atlanta rooftop using NewGrass®.

“NewGrass® is a great choice for a rooftop terrace, because even when it’s wet, after a rain or snowfall, a NewGrass® installation won’t overload a building with standard weight-being limitations,” Goehner said.

4. Keep the Dog Run Clean … and Green

A quality synthetic lawn gives you a surface that feels so natural your favorite canine friends will love to play on. But they won’t be able to damage it, no matter how much they romp. And your artificial grass won’t yellow, no matter how often your pets need to answer Mother Nature’s call.

You’ll also save time because it will be easier to pick up after your dog. Those are just a few reasons NewGrass® has been installed in the tony Applewood Pet Resort and Boulder Falls Pet Resort in Scottsdale and Phoenix. One reason is that they eliminated the dead spots, holes from digging and mudpots they had with turf grass. In addition, the inorganic glass blades of NewGrass eliminate bacteria and diseases and stifle fleas, ticks and other pests.

5. Reduce Outdoor Play Injuries … As Well as Dirt and Allergens

Turf grass and its weeds can aggravate allergies, in addition to their need for fertilizers, pesticides, watering and maintenance. Sand and wood chips create cushioned surfaces, but both are messy, scatter easily and routinely need to be replenished. Perhaps least appealing of all, sand and wood chips can attract cats, who consider these coverings to be one big litter box.

A quality artificial grass is the optimal choice for ground covering for your children’s play set. NewGrass® lawns, for example, are lead-safe, hypo-allergenic, don’t stain clothes, prevent dirt and mud from being tracked inside, and eliminate the kind of injuries that a fall on gravel, sand or dirt can cause.

“As a ground cover for play areas,” Goehner said, “NewGrass® is superior to traditional natural products, including grass, sand and wood chips.” In fact, NewGrass® was chosen by the NFL and Gatorade as the playing field for their NFL Junior Training Camp in the shadow of the new Cowboys Stadium the day before Super Bowl XLV in Arlington, Texas.

The Home Depot Canada, operating in every Canadian province and with more than 28,000 associates in 178 stores, is the newest commercial partner of NewGrass®, the artificial grass that has landscaped backyards, playgrounds and commercial properties from coast to coast.

Part of the world’s largest home-improvement retailer, The Home Depot Canada is offering two specially designed NewGrass® products through its online store, said Gregory Goehner, president of NewGrass®. The Home Depot Canada has been catering to do-it-yourselfers, as well as home improvement, construction and building maintenance professionals since 1994 and today has the highest share of the home improvement market in Canada.

“We’re very excited to be introduced to the Canadian market through a retail partner with the reputation and reach of The Home Depot,” Goehner said. “The Home Depot is synonymous with high-quality, user-friendly products and support for the home-improvement user as well as professionals. That exactly describes NewGrass®.”

The Home Depot Canada stores include design centers staffed by professionals who offer free in-store consultations for the entire range of home-improvement projects, including advice and support with installing artificial lawns for any application.

In the United States, NewGrass® has become the synthetic grass of choice for homeowners and landscapers for whom having an eco-safe and environmentally friendly groundcover is as important as having more green space to enjoy year-round.

Goehner pointed out that Canadian buyers shouldn’t assume that because NewGrass® is an American product, it can’t stand up to the extremes of Canadian weather, including winters that can be long, cold and wet.

NewGrass® has been very successful in the Rocky Mountain state of Colorado, where, as in other climates, it has given homeowners year-round use of their backyards and playgrounds, and provided green lawn where natural turf grass simply couldn’t grow.

Proving its versatility, as a synthetic turf, NewGrass® also has the benefit of being able to be installed permanently or temporarily. In the ski town of Vail, Colo., for example, NewGrass® was used to convert an area that is an ice skating rink in the winter into a grassy outdoor recreation site in the summer.

“What a great idea for homeowners and commercial property owners alike in Canada,” Goehner said.

The Home Depot Canada and NewGrass® both also strongly support giving back to the communities they serve. The Home Depot Canada is involved with several ongoing community and environmental programs that allow associates to contribute to the communities where they work and live. The Home Depot Canada is a partner with Habitat for Humanity, Evergreen, KaBOOM!, the Clean Air Foundation and Volunteer Canada. NewGrass® has offered installation services and discounted products to non-profit organizations and schools.

It’s not news that childhood obesity is an increasing concern in America or that one undeniable part of a comprehensive strategy against child obesity is to get our kids outside and moving more than they do today

Let’s Move!, the comprehensive government initiative launched by First Lady Michelle Obama, says children need 60 minutes of play with moderate to vigorous activity every day to grow up to a healthy weight. On the other hand, children between eight 18 years old spend an average of 7.5 hours a day on entertainment like the TV, computers, video games, cell phones and movies.

In response, communities nationwide are searching for ways to build new play areas that are not only safe and inviting, but are also environmentally friendly, water-wise and easy to maintain. There’s even a non-profit organization solely dedicated to “saving play for America’s children.” Since its founding in 1996, KaBOOM! has mapped over 85,000 places to play in the United States, built more than 2,000 playgrounds and successfully advocated for play policies in hundreds of cities.

Synthetic lawns like NewGrass® have proved to be one solution for community organizations, schools, cities and families searching for a way to provide play areas for children that are:

• Safe for kids of all ages (especially when installed with a cushioned underlining)
• Free of the dirt, mud and rocks associated with traditional gravel playgrounds
• Allergen- and weed-free
• Maintained without pesticides or insecticides
• Green and available for activity any time of the year
• Water-wise, requiring no watering the way turf grass does
• Easy to maintain, with just an occasional cleaning off with a rake, leaf blower or “washing” with the garden hose

Combined with their durability and being “live” year-round, artificial grasses are becoming popular alternatives for many schoolyards, playgrounds and backyards. This is especially true where natural grass simply can’t grow or has been worn down to the dirt through repeated use.

“The year-round use of NewGrass combined with its safety and eco-friendly features are key reasons it has been installed by schools, day care centers and similar facilities nationwide, giving more children access to place where they can get outside and get physically active,” said Greg Goehner, NewGrass president.

One of the biggest challenges to getting children moving is providing safe play areas. More than 500,000 children a year are injured on playground equipment, according to the American Academy of Orthopedic Surgeons. About 150,000 of these injuries are considered serious, with an average of 15 children dying each year in playground accidents.

“Another important statistic,” Goehner said, “is that three-fourths of playground injuries are attributed to falls. So choosing an appropriate surface is the most important playground decision that school officials will make. We believe the same is true when it comes to considering a surface for a play area at home.”

In fact, about one-fourth of all serious playground injuries occur in the backyard, according to the U.S. Consumer Product Safety Commission.

Artificial lawns usually have a backing of rubber latex or similar material. NewGrass® has a primary backing layer of urethane and a secondary backing of polypropylene. It also offers BioCel™ with recycled PET plastic incorporated into the backing systems. PET plastic is recycled from soft drink, water and juice bottles, identified by the #1 code on or near the bottom of the container.

Another playground culprit is the dust and dirt that a typical schoolyard can create, especially if its natural grass has been worn down. A schoolyard with natural turf can also spawn allergens. Allergies have no cure. An obvious option is synthetic grass.

NewGrass®, for example, has fibers that are broadloom-tufted from high-quality polyethylene, which is not considered an allergen.

The Dobson Academy, in Chandler, Ariz., chose NewGrass® for several of its common and recreation areas for all of these reasons, officials said. They felt that the synthetic grass option was simply more practical, particularly in the dry desert climate and topography that was very unfriendly to natural grass.

The Arizona State University Children’s Campus Center, in Tempe, had NewGrass® installed for similar reasons: the safety and health of the children they care for every day.

NewGrass® is also the waterless grass of choice of many designers and installers of backyard play areas. Key reasons are that it is lead-safe, provides safety under play sets, and is superior to traditional natural products – include grass, sand and wood chips – as as a ground cover under playground equipment.

NewGrass^® synthetic grass has again expanded its public footprint in New York City, this time as the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood north of Little Italy and Chinatown.

Created by Openhouse Gallery, the park opened on Dec. 5 with RS Fest, the ultimate music festival by Rolling Stone, and will stay open until Feb. 15. The indoor respite from the harsh winter weather is decorated as Central Park in the spring: blossoming foliage, lifelike murals and — of course — a plush lawn, thanks to NewGrass artificial grass.

Don’t take our word for what a great space this is. Read New York Times journalist Ariel Kaminer wrote it.

“It shouldn’t fool anyone,” Kaminer wrote. “And yet it does: office workers looking for a break, couples looking for each other’s arms, the daily yoga class in the corner and, of course, the inevitable stroller brigade, all just relaxing and playing and letting down their guard in a way they would never do if the fake foliage was not there.”

NewGrass is the fake grass of choice when being environmentally friendly as important as providing a safe groundcover for pets, children and wildlife.

“Which explains why NewGrass is increasingly finding a home in parks, schools, backyards and playgrounds,” NewGrass President Greg Goehner said. “And we’re especially proud to continue to help the people of New York City enjoy a safe, green lawn year-round.”

NewGrass is also proud to be in the company of other great contributors to Park Here, including Fatboy USA, Magic Murals, American Foliage and Santa Maria Novella.

“It was a true collaboration with a great result,” Goehner said.

Park Here is in fact only the most recent public use of NewGrass in the Big Apple. This summer, NewGrass artificial grass was used in the “larger than life” promotion for The Smurfs Movie in Columbus Circle.

Last fall, NewGrass eco-friendly fake lawn was selected to landscape a rooftop patio of Trump Place, one of the city’s swankiest high rises. It was also found on the runways during Mercedes-Benz Fashion Week. Earlier in the year, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”

Previously, NewGrass appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue.

As synthetic turf, NewGrass can be installed permanently or temporarily. In the ski town of Vail, Colo., NewGrass was used to convert an area that is an ice skating rink in the winter into a grassy outdoor recreation site in the summer.

Winter is just around the corner, and that’s a reminder that spring landscaping plans aren’t far behind. As you consider what to do differently next year, think about creating a truly healthy lawn – a lawn that’s environmentally friendly as well as healthy for pets, children and wildlife.

You may think your lawn is not important in the big scheme of protecting the environment or being eco-friendly. But consider this: When added up, all of the lawns across the United States would cover the state of Ohio.

Needless to say, that much natural turf grass requires a lot of water, pesticides and fertilizers.

“How we manage our lawns affects the health of our children, pets, wildlife and water quality,” according to Lynn Markham, a land use specialist with the Center for Land Use Education at the University of Wisconsin.

Markham suggests three steps for creating a lawn that’s healthy of the environment and for your pets and family. NewGrass® couldn’t agree more.

Avoid using pesticides. Pesticides are potentially harmful to children, pets and wildlife. Also, they can be tracked into the house or leach into the groundwater. NewGrass® requires no pesticides if it has been properly installed and the base material properly prepared.

If you must fertilize, avoid phosphorus. Phosphorous accelerates algae growth in lakes and rivers, and lawn fertilizer is a major source of phosphorous in our waters. Markham writes that fertilizing the lawn of a typical half-acre lot could add more than 50 pounds of phosphorous to that yard each year. Eco-friendly NewGrass® of course requires no fertilizer at all. In addition, it is lead-safe, and 100% recyclable with polyethylene blades and a bio-based backing.

Get small. Reduce your turf grass footprint. Plant more trees, shrubs, wildflowers and tall grasses, and consider installing synthetic lawn particularly in areas that are hard to maintain or require unusually high amounts of water, pesticides or fertilizer.

NewGrass eco-friendly synthetic grass was selected for the Monday, July 25 2011 “larger than life” promotion of the The Smurfs Movie in Columbus Circle outside Central Park in New York City. The event featured a complete Smurf village, with NewGrass as part of the scene and stars such as Neil Patrick Harris, Hank Azaria and Jayma Mays joining in with their blue friends.

The Smurfs Movie is scheduled for release on July 29 of this week, in which the Smurfs are chased out of their animated village by the evil wizard Gargamel and find themselves in New York City in live action sequences filmed in the city. Columbia Pictures, Sony Pictures Animation, and New York City have called the week of July 25 to July 29 Smurf Week in honor of the small blue magical beings.

NewGrass was selected for the event because their products are eco-friendly, child safe and ideal for events ranging from The Grammys in Hollywood to a pop-up park in Times Square.

“We are extremely excited to be part of Smurfs Week in New York City. Our experience with larger than life events such as the Grammy Awards and The Super Bowl allow organizers to create beautiful, green spaces in any setting,” said NewGrass® President Greg Goehner.

The eco-friendly synthetic grass is often used in parks, schools, backyards and playgrounds, and earlier in 2011 NewGrass was selected by the NFL and Gatorade for the Super Bowl NFL Junior Training Camp.

NewGrass is a popular choice for outdoor spaces where children play because it’s eco-friendly and made from recyclable materials, helping to save resources such as water and eliminate fertilizer and pesticides, therefore avoiding chemical exposure for kids.

NewGrass is also popular with purchasers because of its value. Schools and parks can save money by reducing upkeep costs and the durability of NewGrass, lasting for years, allows it to pay for itself over time.

As a synthetic turf NewGrass can be installed permanently or can be installed temporarily for multipurpose areas. In a recent installation in Vail Colorado, an area used as an ice skating rink in the winter was converted to NewGrass for other uses in the summer. And once the Smurfs complete their visit to Columbus Circle, the NewGrass can be removed as well, returning the area to its regular activity.

Overall, by providing a safe, clean, and eco-friendly turf, NewGrass is great for fun with Smurfs and for play areas everywhere.

NewGrass® artificial grass is going to the Super Bowl!

NewGrass® has been chosen by the NFL and Gatorade as the playing field for their NFL Junior Training Camp in the shadow of the new Cowboys Stadium the day before Super Bowl XLV in Arlington, Texas.

Long recognized as a safe, clean and environmentally friendly groundcover for sports fields and play areas, 5,000 square feet of NewGrass® synthetic lawn will be installed in a Wal-Mart parking lot less than 900 feet away from the stadium for hundreds of kids and NFL players to participate in drills and activities.

In addition, the event supports Nike’s Reuse-A-Shoe program. For the installation’s infill, NewGrass® is using Nike Grind. It’s a material made from recycled athletic shoes and used to crate athletic and playground surfaces, as well as select Nike products.

“Nike Grind has been shown to be healthy and environmentally friendly, and we’re excited to use it as one more option to crumb rubber infill,” said NewGrass® President Greg Goehner.

NewGrass® stopped using crumb rubber a few years ago, after concerns were raised about its health hazards as an infill for synthetic lawn installations on playgrounds and sports fields.

“This is a very big event for us, and one that we’re very proud of supporting, especially because Nike and NewGrass® share a commitment to being eco-friendly and socially responsible,” Goehner said. “Reuse-A-Shoe recycles athletic shoes, and NewGrass is made from primarily recyclable materials.”

The use of NewGrass® at one-day Super Bowl event in a huge parking lot is also one more testament to its great use for temporary groundcover uses.

“NewGrass® is scheduled to be installed the day before the NFL Junior Training Camp and will be taken up the evening the event is over,” Goehner said.

NewGrass® has been used for installations ranging from an outdoor public arts project in New York City’s Times Square to a backyard-like, backstage relaxation area of a glitzy fashion show in Southern California.

“Of course residential uses remain the primary use for New Grass®,” Goehner said. “But its range of applications is really limitless.”

NewGrass® is dedicated to being 100% eco-friendly – from the way its products are manufactured to the way they are recycled many years later. The backing on NewGrass® replaces over 90 percent of the petroleum-based polymers found on previous generations with bio-based compounds that are derived from domestically-grown soybeans – a renewable resource.

The backing of NewGrass® also incorporates post-consumer PET plastic from soft drink and water bottles. That makes it – and the entire product – 100 percent recyclable.

New York, NY - NewGrass® artificial grass is expanding its footprint in New York City, having been selected to landscape a rooftop patio of Trump Place, one of the city’s newest and most luxurious high rises, and the runways of Mercedes-Benz Fashion Week.

“We’re thrilled that NewGrass® is finding growing acceptance in New York City and for such a wide range of uses,” said NewGrass® President Greg Goehner. “New York is one of our growing markets and we feel right at home there.”

Both projects are being landscaped by NewGrass New York, Goehner said.

In early June, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”

Last summer, NewGrass(R) appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue.

Neither the rooftop patio installation atop luxurious Trump Place nor its use as a fashion show runway covering is a first for NewGrass®, the artificial grass of choice when being water-wise and eco-friendly are as important as having more green lawn to enjoy year round.

When the producers of the TV show Movie and a Makeover wanted to replicate a backyard patio complete with lawn on an Atlanta rooftop, NewGrass® was the solution.

In New York City, overlooking the Hudson River, and in downtown Atlanta, NewGrass® was selected for aesthetic as well as practical reasons. Aesthetically, NewGrass® evokes a natural, park-like, outdoor feeling. From a practical standpoint, NewGrass® is self-draining, fade-resistant, requires no maintenance and is much lighter than the same square footage of natural sod.

“We’ve not had an instance yet in which standard residential or commercial construction needed any kind of supplemental support or changes to allow for the safe and approved installation of NewGrass®,” Goehner said.

Next week, NewGrass® will be on display covering some 200 feet of runway during the semi-annual Mercedes-Benz Fashion Week. The event is one of four major fashion weeks held around the world (along with those in Paris, London, and Milan).

Earlier this year, NewGrass® was underfoot for one of the major events associated with the 52nd Annual Grammy Awards in Los Angeles. There, NewGrass Landscape & Design, the largest California distributor of NewGrass®, installed more than 1,200 square feet of NewGrass® artificial grass in the expansive lounge area of the seventh annual Grammy Style Studio.