NewGrass Helps New Yorkers Just Say No to Winter
December 19, 2011
NewGrass® synthetic grass has again expanded its public footprint in New York City, this time as the ground cover of Park Here, a 0.1-acre temporary indoor pop-up park in the Nolita neighborhood north of Little Italy and Chinatown.
Created by Openhouse Gallery, the park opened on Dec. 5 with RS Fest, the ultimate music festival by Rolling Stone, and will stay open until Feb. 15. The indoor respite from the harsh winter weather is decorated as Central Park in the spring: blossoming foliage, lifelike murals and — of course — a plush lawn, thanks to NewGrass artificial grass.
Don’t take our word for what a great space this is. Read New York Times journalist Ariel Kaminer wrote it.
“It shouldn’t fool anyone,” Kaminer wrote. “And yet it does: office workers looking for a break, couples looking for each other’s arms, the daily yoga class in the corner and, of course, the inevitable stroller brigade, all just relaxing and playing and letting down their guard in a way they would never do if the fake foliage was not there.”
NewGrass is the fake grass of choice when being environmentally friendly as important as providing a safe groundcover for pets, children and wildlife.
“Which explains why NewGrass is increasingly finding a home in parks, schools, backyards and playgrounds,” NewGrass President Greg Goehner said. “And we’re especially proud to continue to help the people of New York City enjoy a safe, green lawn year-round.”
NewGrass is also proud to be in the company of other great contributors to Park Here, including Fatboy USA, Magic Murals, American Foliage and Santa Maria Novella.
“It was a true collaboration with a great result,” Goehner said.
Park Here is in fact only the most recent public use of NewGrass in the Big Apple. This summer, NewGrass artificial grass was used in the “larger than life” promotion for The Smurfs Movie in Columbus Circle.
Last fall, NewGrass eco-friendly fake lawn was selected to landscape a rooftop patio of Trump Place, one of the city’s swankiest high rises. It was also found on the runways during Mercedes-Benz Fashion Week. Earlier in the year, NewGrass® synthetic lawn was on public display in the middle of Times Square, in conjunction with a citywide public art project in which it was used to provide a natural-looking ground cover in a symbolic and temporary “town common.”
Previously, NewGrass appeared in the window display of the Ralph Lauren flagship store on tony Madison Avenue.
As synthetic turf, NewGrass can be installed permanently or temporarily. In the ski town of Vail, Colo., NewGrass was used to convert an area that is an ice skating rink in the winter into a grassy outdoor recreation site in the summer.
No CommentsAn Eco-Friendly Lawn Does More then Save Water
October 31, 2011
Winter is just around the corner, and that’s a reminder that spring landscaping plans aren’t far behind. As you consider what to do differently next year, think about creating a truly healthy lawn – a lawn that’s environmentally friendly as well as healthy for pets, children and wildlife.
You may think your lawn is not important in the big scheme of protecting the environment or being eco-friendly. But consider this: When added up, all of the lawns across the United States would cover the state of Ohio.
Needless to say, that much natural turf grass requires a lot of water, pesticides and fertilizers.
“How we manage our lawns affects the health of our children, pets, wildlife and water quality,” according to Lynn Markham, a land use specialist with the Center for Land Use Education at the University of Wisconsin.
Markham suggests three steps for creating a lawn that’s healthy of the environment and for your pets and family. NewGrass® couldn’t agree more.
Avoid using pesticides. Pesticides are potentially harmful to children, pets and wildlife. Also, they can be tracked into the house or leach into the groundwater. NewGrass® requires no pesticides if it has been properly installed and the base material properly prepared.
If you must fertilize, avoid phosphorus. Phosphorous accelerates algae growth in lakes and rivers, and lawn fertilizer is a major source of phosphorous in our waters. Markham writes that fertilizing the lawn of a typical half-acre lot could add more than 50 pounds of phosphorous to that yard each year. Eco-friendly NewGrass® of course requires no fertilizer at all. In addition, it is lead-safe, and 100% recyclable with polyethylene blades and a bio-based backing.
Get small. Reduce your turf grass footprint. Plant more trees, shrubs, wildflowers and tall grasses, and consider installing synthetic lawn particularly in areas that are hard to maintain or require unusually high amounts of water, pesticides or fertilizer.
